BRANDING…Simplified…in Five Steps

KEY POINT: Most organizations don’t understand BRANDING. They believe it is their cute message, logo, colors, or something else they have created. It isn’t… it’s simply, WHAT OTHERS SAY ABOUT YOU WHEN YOU AREN’T AROUND. That is your TRUE BRAND. Keeping your Brand simple allows it to be much more memorable, and, most importantly, your audience will be able to tell others about you.

KEY QUESTION: What do your words and actions say to your audience? Do you know?

Most organizations make BRANDING much more difficult and complex than it should be. They spend months developing the right message, colors, logo, and everything that doesn’t really matter to their customers.

To effectively DO BRANDING, start simple. Following the FIVE STEPS below will simplify BRANDING for you and your organization. And the result will give you phenomenal results. Before I share these with you, let me give you a few examples of how BRANDING HAS GONE WRONG.

Over the past several years, there has been a trend on social channels, such as LinkedIn, Twitter, Facebook, Instagram, and others, to show the image of a gorgeous woman or an incredibly handsome man delivering a particular message. Why? In virtually every case, it has nothing to do with what the company does…it is simply trying to grab your attention. So it begs the question, if the…