I was watching a football game the other day and happened to catch a few of the ads that were on during the game. While most of them were just a blur of noise in the background, one particular ad from AT&T jumped out at me. It caught me a bit off guard, so I played it again and confirmed what they were saying. I couldn’t believe what I was hearing…

The ad was talking about “effective advertising,” only they GOT IT WRONG. The AT&T spokesperson, Lily Adams, played by Milana Vayntrub, was listening to a salesperson talking to a…


How many times have you seen a sign or message announcing this is “CUSTOMER APPRECIATION” day, week, or month? I’m sure, like me, you see them all the time. It is one thing that drives me absolutely nuts whenever I see a “Customer Appreciation” sign. Every time I see this, I want to stop the car, rush into the business, and ask one simple question…

“What happens when this event is over? Are you not going to appreciate me any longer?”

STOP DOING THIS TO YOUR CUSTOMERS…immediately.

CUSTOMER APPRECIATION isn’t a calendar event. It should be your CULTURE.

If you…


How many times have you seen a sign or message announcing this is “CUSTOMER APPRECIATION” day, week, or month? I’m sure, like me, you see them all the time. It is one thing that drives me absolutely nuts whenever I see a “Customer Appreciation” sign. Every time I see this, I want to stop the car, rush into the business, and ask one simple question…

“What happens when this event is over? Are you not going to appreciate me any longer?”

STOP DOING THIS TO YOUR CUSTOMERS…immediately.

CUSTOMER APPRECIATION isn’t a calendar event. It should be your CULTURE.

If you…


Given our current set of business circumstances, this NOW series will help you take a leadership role in your industry…regardless of what your industry may be. This series doesn’t sell anything…it simply HELPS your business stand out and rise above your competitors. These are practical, actionable, quick-acting, and proven ways to elevate your business above others and make you “top of mind” to your customers. I guarantee they will make a difference in your business. I hope you will find this helpful. I hope you will share them with your fellow business owners and leaders. And I look forward to…


Create your identity, build your Brand with your Actions

Given our current set of circumstances in business, this NOW series is designed to help you take a leadership role in your industry…regardless of what your industry may be. This series doesn’t sell anything…it simply HELPS your business stand out and rise above your competitors. These are practical, actionable, quick-acting, and proven ways to elevate your business above others and make you “top of mind” to your customers. I guarantee they will make a difference in your business. I hope you will find this helpful. I hope you will share them with your fellow business owners and leaders. And I…


Given our current set of circumstances in business, this series is designed to help you take a leadership role in your industry…regardless of what your industry may be. This series doesn’t sell anything…it simply HELPS your business stand out and rise above your competitors. These are practical, actionable, quick acting, and proven ways to elevate your business above others and make you “top of mind” to your customers. I guarantee they will make a difference in your business. I hope you will find these helpful. I hope you will share them with your fellow business owners and leaders. And I…


Welcome to the “NOW is the time” Series.

Given our current set of circumstances in business, this series is designed to help you take a leadership role in your industry…regardless of what your industry may be. This series doesn’t sell anything…it simply HELPS your business stand out and rise above your competitors. These are practical, actionable, quick acting, and proven ways to elevate your business above others and make you “top of mind” to your customers. I guarantee they will make a difference in your business. I hope you will find these helpful. I hope you will share them with…


Welcome to the “NOW is the time” Series.

Given our current set of circumstances in business, this series is designed to help you take a leadership role in your industry…regardless of what your industry may be. This series doesn’t sell anything…it simply HELPS your business stand out and rise above your competitors. These are practical, actionable, quick acting, and proven ways to elevate your business above others and make you “top of mind” to your customers. I guarantee they will make a difference in your business. I hope you will find these helpful. I hope you will share them with…


Welcome to the “NOW is the time” Series.

Given our current set of circumstances in business, this series is designed to help you take a leadership role in your industry…regardless of what your industry may be. They don’t sell anything…they simply HELP your business stand out and rise above your competitors. They are practical, actionable, and proven ways to elevate your business above others and make you “top of mind” to your customers. I guarantee they will make a difference in your business. I hope you will find these helpful. I hope you will share them with your fellow business…


Leadership is just (if not more) important for your Customers as it is for your employees

Having effective leadership is absolutely critical for an organization to be successful and grow. No one disagrees with this. But the question I would propose is this, “Do you have as much emphasis on leadership for your customers as you do for your employees?” Tough question…let me share with you some different ways to think about leadership as it pertains to your customers as well as your employees.

Customers look for leadership from the companies they buy from…throughout the organization, including the person at the top. The best companies embrace this and own it…and customers love it.

Leadership over employees…

BlaineMillet

Author, Key-Note Speaker, Strategic Advisor…Helping Co.’s become “REMARK”able by being Customer Obsessed…doing your marketing for you

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