Word of Mouth has always been and will continue to be the most powerful way to grow any business…I know, all this makes perfect sense…motherhood and apple pie, and everyone knows it and wants more for their business. Sadly, most…May 3, 2023May 3, 2023
What kid doesn’t love Disneyland? After all, it’s the “happiest place on earth.” Why is that?On the surface, you might think it is their parks, location, or other products and services. But when you look deeper, Disneyland’s…Mar 21, 2023Mar 21, 2023
Why Customers Don’t TRUST Your EmployeesAfter introducing my model of helping businesses go BEYOND DIFFERENTIATION™, one question (issue) keeps coming up over and over in my…Mar 4, 2023Mar 4, 2023
Why Going BEYOND DIFFERENTIATION™ is Critical to Your Success in 2023The business landscape has changed dramatically and is still changing rapidly. Companies must adapt to stay ahead of the competition…Feb 21, 2023Feb 21, 2023
DON’T Give Your Customers GIFTS (or CARDS) for ChristmasWhat do you do for your customers this time of year? My guess is that you send them a Christmas card and/or get them a Christmas Gift…Dec 6, 2022Dec 6, 2022
YETI Gets It…The Customer MATTERSKEY POINT: While treating Customers like they MATTER is getting increasingly scarce in business today, some companies still choose to put…Nov 17, 2022Nov 17, 2022
KEY POINT: While treating Customers like they MATTER is getting increasingly scarce in business…KEY QUESTION: Does the experience you deliver to your customers with every interaction clearly show them that they genuinely MATTER?Nov 11, 2022Nov 11, 2022
KEYPOINT: We’ve been led to believe our products and services differentiate our businesses in the…KEY QUESTION: Are you competing today based on your products/services and focusing on the COMMODITY FACTORS, or are you focused on how…Oct 13, 2022Oct 13, 2022
KEYPOINT: Delivering a CONSISTENT and REPEATABLE EXPERIENCE to your customers with every…KEY QUESTION: Do you give your customers a CONSISTENT EXPERIENCE with every interaction, regardless of location or employee?Oct 5, 2022Oct 5, 2022
FIVE CONCERNS Leaders Have In Challenging Times and How They Can Overcome Them to WINKEY POINT: Challenging times, such as Inflation and other economic factors, cause customers to be much more discriminating regarding…Sep 23, 2022Sep 23, 2022